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ABA Launches ‘Boxed Out’ campaign in support of indie bookstores

The American Booksellers Association is launching a campaign called “Boxed Out,” aiming to emphasize to customers “the high stakes indie bookstores face this holiday season in the age of Amazon and Covid-19.” Timed in part as a counterpoint to Amazon Prime Day–yesterday and today–“Boxed Out” refers to the ubiquitous Amazon delivery boxes that are “boxing out” bookstores and other small businesses across the country, the association said.

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