Purpose driven

Brand has always been a complex thing in the book world. Most publishers lack widespread brand recognition beyond the industry, with the obvious exception of Penguin. Many prefer to dilute their brand with numerous sub-brands in the form of imprints, rather than consolidate under one bigger name. And when the word brand is mentioned in marketing meetings and strategy sessions, it tends to refer to authors with hefty status and reputation, rather than the company whose logo appears at the spine of their book.