January 04, 2022

How to Strategically Use Advertising to Launch a Book

Reading Time: 6 minutesWhether they’re marketing their first book- or their fiftieth- many authors rely heavily on advertising to launch their book. While advertising can be helpful, it’s often not used strategically enough to move the needle. A lot of times, when I talk to authors and ask what they’re doing to promote their books, they’ll tell me they’re running some form of social media advertisement – whether it’s Facebook or Instagram, or maybe they’re running print ads. Regardless of the ad type, most ads need to anchor to something – and by that, I mean something more than a...

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Book Riot’s Deals of the Day for January 4, 2022

Today's Featured Deals In Case You Missed Yesterday's Most Popular Deals Previous Daily Deals Truly Devious for $2.99 by Maureen Johnson The Sun Down Motel by Simone St. James for $1.99 A Torch Against the Night by Sabaa Tahir for $1.99 A Reaper at the Gates by Sabaa Tahir for $1.99 Throne of Glass 8 Book Series by Sarah J. Maas for $5.99 Blackout by Dhonielle Clayton, Tiffany D. Jackson, Nic Stone, Angie Thomas, Ashley Woodfolk, and Nicola Yoon for $3.99 White Smoke by Tiffany D. Jackson for $2.99 Crier's War by Nina Varela for $3.99 They Both Die at...

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