book marketing tips

How to Fix What’s Broken: Book Promotion Podcast

Reading Time: ( Word Count: ) In a recent episode of our book promotion podcast we put the spotlight on very real problems and challenges authors have presented to us through blog comments, coaching sessions, and contact form inquiries. And while we’ll continue to present topics we feel authors need to be aware of, we want to keep balancing our ideas with solving issues you’re dealing with in the present – so keep the blog comments and show idea submissions coming! Where do you start? Let’s get real, usually when we decide something isn’t working it’s because we’re not getting...

Continue Reading →

Get Inspired in October: Content Marketing for Authors

Reading Time: ( Word Count: ) It’s time for our October observances post that features reader and book-centric themes and ideas totally focused on content marketing for authors! We know it can get tedious coming up with new blog post ideas, social content, newsletter items, special promos, the list goes on. So if you’re nodding your head, we encourage you to use our monthly observances as a guide for inspiration. Of course October is the spooky month, the month horror authors wait for all year! But our ideas go beyond that to ensure all of you have something interesting to...

Continue Reading →

Infographic: Essential Book Marketing Services You Should Hire Out

Reading Time: ( Word Count: ) We’re big fans of education, and huge proponents of authors taking on some of their own marketing, but the reality is, some book marketing services really are essential to your success. But not all book marketing companies are created equal — we’re willing to admit that as well! So how do you know which book marketing services are worth your investment, and which aren’t? Finding Book Marketing Services That Work Start with the company’s history and focus. How long have they been around and what do they claim to be experts in? Most companies...

Continue Reading →

7 Reasons Your Book Isn’t Selling: Taking a Hard Look at Amazon

It’s a simple fact: in order to sell books on Amazon, you’ve got to have something that readers want or need. But going even deeper than that, you have to have an Amazon book page that beckons readers to want to know more and encourages them to click the “buy” button. When an author comes to me and laments the fact that their Facebook ads are sending loads of traffic to their Amazon book page, but book sales are dismal, I can almost guarantee you there is something wrong with your book page, or one of the other points I’ll...

Continue Reading →

How to Promote Your Book Without Using Social Media: Podcast for Authors

Reading Time: ( Word Count: ) We covered the very hot topic of how to promote your book without using social media on a recent podcast episode, and you should absolutely listen to the entire show as soon as you have time – but here’s a quick recap! Figuring out how to promote your book at all is challenging, let’s start there. For most authors, marketing doesn’t come naturally, so it’s more of a chore than anything. But whether you love it, hate it, or merely tolerate it – it’s not something you can avoid entirely. Teasers from our podcast...

Continue Reading →

Better Book Promotion on Amazon: 5 Simple Reasons Your Ads Aren’t Working

Reading Time: 5 minutesEver since Amazon has opened up their Amazon ads to everyone, we’ve seen a flood of authors start up ads and, sadly, almost equally as many fail. Book promotion on Amazon is important, but it’s just as important to do ads right, otherwise you’re just losing money and getting discouraged. There are a lot of reasons Amazon ads don’t do well – not the least of which is that Amazon ads aren’t easy. They take a lot of effort to both set up and manage, and aside from that, there’s also the ever-changing Amazon landscape. And with...

Continue Reading →

Podcast for Authors: Hiring a Book Marketing Company With Less Risk

Reading Time: 2 minutes Hiring a book marketing company is a terrific idea and can be money well spent – that’s why we dedicated this podcast for authors to helping you sort through your options. But first you have to know what you want, and how to get it. We take a deep dive into the many available options and show you that by following some simple strategies, you can turn a potential unplanned nightmare into a truly substantial collaboration. A lot of authors hire firms, and for various reasons, their expectations just flat-out weren’t met. Either their firm didn’t...

Continue Reading →

NY Book Editors Blog – Free Marketing Tools for Book Promotion on Amazon

Reading Time: 6 minutesEvery author considering self-publishing their book needs to know how to use free marketing tools for book promotion on Amazon. Yes, free! Amazon isn’t just this monstrous platform for simply buying and selling goods. It packs a solid punch when it comes to marketing and promotion tools that really work, and we’ve been saying this for years! What’s more, if these tools for book promotion on Amazon are used correctly, the potential for increasing a book’s exposure is incredible. Using these tools for book promotion on Amazon is absolutely essential! The NY Book Editors blog on how...

Continue Reading →

Book Promotion Services: Which Ones Are Right for You?

Reading Time: 2 minutesThere are a lot of book promotion services out, and choosing the right ones are just as important as writing a good book. We all want to see our books sell, but I’ve seen many talented authors with fantastic books fail. They just weren’t organized or realistic about their marketing plan. So if you’re considering investing in book promotion services, here are a few things you should ask yourself: What can you do yourself really well, and what do you realistically need to hire out? Do the book promotion services you’re considering offer clear deliverables and guarantees?...

Continue Reading →

Keying into Diversity and Trending Topics: How to get publicity for your book

Reading Time: 4 minutesWhen you’re writing fiction, incorporating trending topics, or creating diverse characters – is always such a great idea. But how you get publicity for your book is another matter entirely. Too often I see authors launching their books, very proud of the topic they’re addressing or the characters they’ve included – but with very little thought paid to how this will play out with the readers. Right now, in particular, there’s a big need for diversity in fiction. Even though a lot of industry publications say that “we’re there” – meaning we have lots of diversity in...

Continue Reading →

error:
Skip to content