The Calendar Lover’s Guide to Clever Book Promo Ideas in 2023

Coming up with book promo ideas can be challenging because it’s hard to really know what your readers are looking for. Sure, they’re looking for great books, but there are a lot of great books out there, so how do you come up with book promo ideas that will help you stand out from the crowd, that will make your work seem relevant and exciting? There’s a saying in marketing, “It’s easier to get someone interested in something they’re already interested in,” which is why planning your book marketing around established calendar events can be a creative way to get...

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Take Our Book Website Design Quiz to Improve Your Click Throughs

Reading Time: ( Word Count: ) Book website design can be tricky. Mostly because it’s easy to get caught up in wanting to include everything you think should matter, when in actuality you’re making it more challenging for your visitor to simply buy your book. So we created this simple quiz (it’s only 7 ‘yes’ or ‘no’ questions) to kickstart the conversation about whether you’re on the right track with the creation (or maintenance) of your author website. And try not to look ahead, I promise doing this organically will serve you better in the long run! Now let me...

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The New York Times Releases 100 Notable Books for 2022

The paper of record has released their newest list of top books for the year. Selected by the staff of the New York Times Book Review, 100 books are celebrated as being notable additions to shelves. Spanning five categories, including Fiction/Poetry, Nonfiction, Memoir, History, and Science, the books showcase a wide range of genres, styles, and voices. Among the top 100 notable books include: You can dig into the full list, as well as the reasons behind their inclusion, right here. Today In Books Newsletter Sign up to Today In Books to receive daily news and miscellany from the world...

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A Quick and Helpful Education on Publishing Trends

Whether you’re a firm fan of futurism or a little hesitant about where tech and other trends might be taking us, engaging with what’s to come is important in sustaining a profitable business in publishing, as in any other field. Four women in our industry who have a keen eye for predicting future trends are Alliance of Independent Authors Director Orna Ross, Enterprise Advisor and futurist Joanna Penn, strategist for authors and publishers, Jane Friedman, and author success coach Becca Syme. Today, the AskALLi team asks them how they predict and profit from publishing trends–so you might do the same. We...

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The Merger of Penguin Random House and Simon & Schuster Is Dead in the Water

On October 31st, a federal judge ruled against the merging of Penguin Random House and Simon & Schuster, saying that it would “substantially lessen competition” in publishing. While that was a blow to the merger, it wasn’t officially over: Penguin Random House had been planning to appeal the decision. In order to do that, they would need Paramount (Simon & Schuster’s parent company) to extend the deadline for the deal. Paramount has now stated that they will not be extending it from the November 22nd deadline. The deal falling through means that Paramount will receive a $200 million termination fee...

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