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How to Create An Effective Website: Book Marketing Podcast Episode

Reading Time: 2 minutes We decided to do this long-form episode of our book marketing podcast because we get so many requests for website evaluations, which I love doing – and, in many cases, authors don’t really know where to start when it comes to a website. We see this a lot: an author puts a bunch of stuff on their website because they think that’s what goes on a website. But they’re missing the point that their website should be focused on a very particular market, and rarely does turning it into a digital resume or superficial biography of...

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The 50 Best Book Covers of 2021, As Chosen By Graphic Designers

AIGA (The American Institute of Graphic Arts) annually announces the 50 best book covers of the previous year, as chosen by a panel of judges. They “evaluate each work’s integrated design approach, including concept, innovation and visual elements such as typography, illustration, and/or information design.” They have just released a gallery of the top covers of 2021 in a range of genres. They include nonfiction like Designing Motherhood: Things That Make and Break Our Births by Michelle Millar Fisher and Amber Winick, cover designed by Natasha Chandani and Lana Cavar and novels like The Books of Jacob by Olga Tokarczuk,...

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Mark Twain Quotes on Writing: A Collection of 100+ Quotes

One cannot dismiss Mark Twain as one of the greatest American writers of all time when talking about writers who wrote accounts of American life in the 19th and early 20th centuries. He’s America’s most famous literary icon—who penned The Adventures of Tom Sawyer and The Adventures of Huckleberry Finn, both of which became classics in American literature. His wit and satire, vivid use of details, and memorable characters were among the many things that secured his place in American literary culture. Moreover, Mark Twain’s quotes about writing, taken from his written works or speeches, became staples among writers of all kinds. Born...

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Book Marketing and Publicity: Why Writers Conferences are Crucial to your Author Success

Reading Time: 5 minutesI’m a big fan of author education, and there’s no better way to further your book marketing and publicity success than taking a class or two. But even better than that is a chance to immerse yourself in your industry via a writers conference! With writers conferences finally returning to in person, now is a good time to start planning your next event. And though I loved that many of these events still happened virtually, there’s nothing like meeting other writers and industry professionals in person. Sadly, many authors attend writers conferences for the wrong reasons. I...

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Canadian Librarian Responds To Threats Against Drag Story Hour by Adding Second Event

This Pride month has been a difficult one for U.S. libraries: white supremacists have stormed Drag Queen Story Hours, libraries have been defaced with the word “groomer” for carrying LGBTQ children’s books, Pride displays have been censored and stolen, and the systematic challenging of LGBTQ books by rightwing groups like “Moms for Liberty” continues. While Canada has a different political climate, American culture has an enormous amount of influence there, especially with the rise of social media. Canada has had its own anti-vaccine movement, for instance, called the “Freedom Convoy” — the name alone shows how much American cultural influence...

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Promoting a New Book: 5 Book Marketing Strategies all Authors Need to Try

Reading Time: 4 minutesI love it when I find helpful book marketing ideas for authors – especially when it comes to promoting a new book – which often feels like an uphill climb! The issue for many authors is that with each new book release, you feel a bit like you’re reinventing the wheel, which is another reason why I loved this piece. Let’s dig into some ideas about how to maximize readers and build on each book launch! 5 Book Marketing Strategies All Authors Need to Try Create Exclusive Content for Readers Through a “Members Only” Page I love...

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2022 Boston Globe–Horn Book Award Winners

The 2022 Boston Globe–Horn Book Award winners were announced today. The awards began in 1967 and are a result of a partnership between The Horn Book, Inc. and the Boston Globe. The winners of the awards, which “celebrate excellence in children’s and young adult literature,” are all U.S. editions of books that were published between June 2021 and May 2022. They were chosen by a panel of three judges. The winners and honor books for the three categories are as follows: PICTURE BOOK AWARD WINNER Ain’t Burned All the Bright by Jason Reynolds; illustrated by Jason Griffin (Caitlyn Dlouhy Books/Atheneum Books...

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Infographic: The Top 5 Social Media Strategies for Author Marketing

Reading Time: 2 minutesPromoting a book on social media is a great strategy for author marketing. You have nearly your entire readership in the palm of your hands, and you can perfectly curate the message you want them to see. Because of this, social media can be a quick fix for any book marketing plan, no matter the size of your online presence — if you know how to use it. It’s free, and it can reach readers far and wide. However, you may find yourself wasting valuable time if you don’t know where to start. When promoting your book...

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