tips for authors

Keying into Diversity and Trending Topics: How to get publicity for your book

Reading Time: 4 minutesWhen you’re writing fiction, incorporating trending topics, or creating diverse characters – is always such a great idea. But how you get publicity for your book is another matter entirely. Too often I see authors launching their books, very proud of the topic they’re addressing or the characters they’ve included – but with very little thought paid to how this will play out with the readers. Right now, in particular, there’s a big need for diversity in fiction. Even though a lot of industry publications say that “we’re there” – meaning we have lots of diversity in...

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5 Make or Break Success Strategies: How to Market Your Self-Published Book

Reading Time: 2 minutesSo much goes into a successful book release, well beyond writing a good book. So, I’ve pulled together a short list of ideas for how to market your self-published book release that will really help you determine if you’re set up for success, or if you need to take a closer look at your approach. I always tell authors that you want to take advantage of every opportunity to have the best chance of competing with all the other titles out there. And at the end of the day, it’s about convincing people in your reader market...

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How to Sell Self-Published Books without Amazon: One Author’s Experience

Reading Time: 6 minutesI talk to a lot of authors at events, in coaching sessions, even to some who reach out to work with us, who want to know how to sell self-published books without bowing down to the Amazon beast. And I get it. Even though I’m a big proponent of figuring out how to work with Amazon, as opposed to eschewing the site altogether, I’m a bigger fan of education – and helping authors make educated and strategic decisions that are right for them. So, when I found an article by Andrew Couldwell, I thought it had a...

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Marketing Strategies for Children’s Books: A Book Marketing Podcast

Reading Time: 2 minutes After Amy volunteered at her kids’ annual book fair, she gained so much great real-world insight that she and Penny just had to do a book marketing podcast episode dedicated to the children’s book market and its authors. Here are a couple tips to get you started! Marketing Strategy #1 Kids love pictures. Kids love color. Amy was thrilled to learn that kids of all ages decide what books to buy based on the book’s cover! Amy and Penny have been talking about children’s book marketing strategies a lot when working with authors, and first impressions...

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Promoting a Book on Amazon: Boost your Backlist

Reading Time: 4 minutesIt’s easy to overlook your prior books, but Amazon is a bit unforgiving – so when it comes to promoting a book on Amazon, remember that everything matters. And I do mean everything. Amazon vs. Google In many respects, promoting a book on Amazon is very similar to Google in terms of ranking. So why does this matter for prior books? It matters because everything factors into your Amazon presence. Amazon’s Relevancy Score Google assigns a relevancy score to every single website. If your website isn’t up to par, or you aren’t getting engagement, Google demotes your...

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Infographic: Reader Centric August Observances to Bolster Your Author Branding

Reading Time: 2 minutesI thought I would give you a head start on some August Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media posts. As always, your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them! Also, remember: Your goal is to encourage engagement – never post flat content; be creative with how you pull others...

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The Key to Successful Book Marketing Is Making Genuine Connections

Reading Time: 2 minutesWant to know the key to successful book marketing for self-published authors? A strong understanding and connection to your readers. It’s surprising how many authors start marketing their books without knowing who they are writing them for. If you’re writing fiction, this is particularly important because there are subgenres and tropes that can make or break your book. You want to ensure you are reaching out to the correct people and not wasting your time in places your readers don’t visit often.   Even worse, I’ve spoken to authors who don’t know their genre or have written for...

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7 Of The Best Book Marketing Strategies: Great Advice from Neil Patel

Reading Time: 12 minutesI love this little gem of a post by the ever-awesome Neil Patel discussing some of the best book marketing strategies. I have been reading Neil’s stuff for years and if you aren’t familiar with him, this post is a great way to get to know both his breadth of knowledge and his accessible writing style. And after you finish this post, take a minute to peruse some of his awesome content on all things search engine optimization, keywords and creating great websites! How to Market a Book: 7 Strategies By: Neil Patel It might feel like...

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How to Create An Effective Website: Book Marketing Podcast Episode

Reading Time: 2 minutes We decided to do this long-form episode of our book marketing podcast because we get so many requests for website evaluations, which I love doing – and, in many cases, authors don’t really know where to start when it comes to a website. We see this a lot: an author puts a bunch of stuff on their website because they think that’s what goes on a website. But they’re missing the point that their website should be focused on a very particular market, and rarely does turning it into a digital resume or superficial biography of...

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Book Marketing and Publicity: Why Writers Conferences are Crucial to your Author Success

Reading Time: 5 minutesI’m a big fan of author education, and there’s no better way to further your book marketing and publicity success than taking a class or two. But even better than that is a chance to immerse yourself in your industry via a writers conference! With writers conferences finally returning to in person, now is a good time to start planning your next event. And though I loved that many of these events still happened virtually, there’s nothing like meeting other writers and industry professionals in person. Sadly, many authors attend writers conferences for the wrong reasons. I...

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