Tag: Book Marketing Basics

How Can Peanut Butter Help Lead to Media Coverage? Unique Content Ideas for Authors

Reading Time: 7 minutesHello and welcome to our list of March observances and unique content ideas for your monthly author marketing plan.Without a regular connection to readers, you’re just another book on the shelf. Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist. This is part of building your brand! Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way. And what’s really key: content ideas don’t always...

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Work Awards and Contests into Your Book Marketing Plan (Infographic)

Reading Time: < 1 minuteHave you ever considered entering your book into a contest as part of your book marketing plan? Perhaps you’ve wondered what a book award could do for you? Book awards are often a great way to gain recognition for your book, and also it’s a great way to get feedback.Awards may seem glamorous, and they truly are fantastic, but the award itself won’t help you sell more books, it’s what you do after you receive the honor. Book awards, in their most basic form, are designed to shed light and praise on the best books in...

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What Authors Need to Understand about Different Book Publishing Options

Reading Time: 6 minutesAs authors, we’re really fortunate when it comes to getting our books out there because we have more book publishing options than ever. That’s the good news. The bad news is, not all of those options are good.A few years ago, I wrote a post on how the wrong book publishing options (or publisher) can kill your success, but it’s worth revisiting again. Because now, more than ever, there are so many ways for authors to get their books in print. The issue is that once you’ve finished your book, you really just want to turn over...

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The Biggest Mistake Authors Make When Self-Publishing a Book

Reading Time: 3 minutesThe Biggest Mistake Authors Make When Self-Publishing a Book is a recap of “This is the One Biggest Mistake Authors Make. No, really.,” a recent episode on our Book Marketing Tips & Author Success podcast.We delve deeper into our discussion about this important topic for authors trying to figure out the ins and outs of marketing self-published books on Amazon, so be sure to download and listen to the show for all the details, recommendations, and considerations! The past year has been unlike any other, introducing change and providing more (and new) challenges, especially when it comes...

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13 Book Marketing Ideas to Consider Before you Hit Publish

Reading Time: 8 minutesOne of the keys to a successful book marketing campaign (and one of the secrets of how to market a book) is PLANNING. And it doesn’t take a lot of effort, just a bit of time and looking ahead strategically. You poured a lot of effort into getting your book ready, now let’s give it the kind of book launch it deserves!So, let’s look at a few things you need to do ahead of launch day, to prepare for a successful book launch! 1. Elevator Pitch: Being able to quickly summarize your book is really important, it...

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How to Market a Book with a Pre-Order (Infographic)

Reading Time: < 1 minuteFiguring out how to market a book with a pre-order is critical for hitting new heights with your next book release.If you’ve never done a pre-order campaign, or your last one wasn’t successful, I have some tips for how to market your book to ensure you’ll sell more the next time around. Working pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can really be lucrative for sales…when done right! Resources and Free Downloads Book Marketing...

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How to Promote Your Book Before It’s Published: 10 Surefire Strategies

Reading Time: 3 minutesIf your next release is almost ready, you have officially entered the zone where you should begin to consider how to promote your book before it’s published.“Go big or go home” rings particularly true for indie authors, so here are 10 easy ways to make your next release more successful. Getting Started Establishing your Amazon presence should be the first step in tackling the question of how to promote a book before it’s published. First, ensure that your book is available as an Amazon pre-order. Doing so will give you a direct link that you can start...

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How to Launch a Self Published Book: Timing Is Key!

Reading Time: 5 minutesAre you wondering how to launch a self published book in 2021? If you’re planning to release a new book in the next few months, that question should be at the top of your book promotion list.Often, authors use one factor to determine the best time to launch a book: the manuscript is finally complete and they’ve sent it off for publication. They’ll launch “whenever it’s ready.” But timing is important, so you’ll want to take some ownership of that date instead of leaving it up to others. Understanding Traditional Publisher Timelines Publishing a book and the...

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February Is National What Month? Unique Content Ideas for Authors

Reading Time: 8 minutesHello and welcome to our list of February observances and unique content ideas for your monthly author marketing plan.Without regular connection to readers, you’re just another book on the shelf. Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist. This is part of building your brand! Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way. And what’s really key: content ideas don’t always have...

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When and How to Invest in a Book Marketing Company (Infographic)

Reading Time: 2 minutesHave you been on the verge of hiring a book marketing company?Maybe your sales are lackluster, perhaps you’re just running out of time to market your book, or let’s face it – we’ve all had to admit at one point that we just don’t know what we’re doing. A book marketing company can definitely help you take your author brand and your platform to the next level; I specifically stress how much I can help authors with their exposure to the right people. But if you want to sell more books and revive your author brand, you...

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