Tag: book marketing plan

Work Awards and Contests into Your Book Marketing Plan (Infographic)

Reading Time: < 1 minuteHave you ever considered entering your book into a contest as part of your book marketing plan? Perhaps you’ve wondered what a book award could do for you? Book awards are often a great way to gain recognition for your book, and also it’s a great way to get feedback.Awards may seem glamorous, and they truly are fantastic, but the award itself won’t help you sell more books, it’s what you do after you receive the honor. Book awards, in their most basic form, are designed to shed light and praise on the best books in...

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13 Book Marketing Ideas to Consider Before you Hit Publish

Reading Time: 8 minutesOne of the keys to a successful book marketing campaign (and one of the secrets of how to market a book) is PLANNING. And it doesn’t take a lot of effort, just a bit of time and looking ahead strategically. You poured a lot of effort into getting your book ready, now let’s give it the kind of book launch it deserves!So, let’s look at a few things you need to do ahead of launch day, to prepare for a successful book launch! 1. Elevator Pitch: Being able to quickly summarize your book is really important, it...

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How to Market a Book with a Pre-Order (Infographic)

Reading Time: < 1 minuteFiguring out how to market a book with a pre-order is critical for hitting new heights with your next book release.If you’ve never done a pre-order campaign, or your last one wasn’t successful, I have some tips for how to market your book to ensure you’ll sell more the next time around. Working pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can really be lucrative for sales…when done right! Resources and Free Downloads Book Marketing...

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How to Promote Your Book Before It’s Published: 10 Surefire Strategies

Reading Time: 3 minutesIf your next release is almost ready, you have officially entered the zone where you should begin to consider how to promote your book before it’s published.“Go big or go home” rings particularly true for indie authors, so here are 10 easy ways to make your next release more successful. Getting Started Establishing your Amazon presence should be the first step in tackling the question of how to promote a book before it’s published. First, ensure that your book is available as an Amazon pre-order. Doing so will give you a direct link that you can start...

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How to Launch a Self Published Book: Timing Is Key!

Reading Time: 5 minutesAre you wondering how to launch a self published book in 2021? If you’re planning to release a new book in the next few months, that question should be at the top of your book promotion list.Often, authors use one factor to determine the best time to launch a book: the manuscript is finally complete and they’ve sent it off for publication. They’ll launch “whenever it’s ready.” But timing is important, so you’ll want to take some ownership of that date instead of leaving it up to others. Understanding Traditional Publisher Timelines Publishing a book and the...

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When and How to Invest in a Book Marketing Company (Infographic)

Reading Time: 2 minutesHave you been on the verge of hiring a book marketing company?Maybe your sales are lackluster, perhaps you’re just running out of time to market your book, or let’s face it – we’ve all had to admit at one point that we just don’t know what we’re doing. A book marketing company can definitely help you take your author brand and your platform to the next level; I specifically stress how much I can help authors with their exposure to the right people. But if you want to sell more books and revive your author brand, you...

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How to Promote a Book on Social Media without Burning Out (or wasting a ton of time)

Reading Time: 5 minutesWe often hear how important it is to be on social media, and when considering how to promote a book, certainly a solid social media game is one of many strategies that help authors gain more visibility.But the truth is, social media is also a huge time-suck. We’ve all been there. We start a post but get sidetracked by our newsfeed, then we hop over to see what others are saying on their pages, and before you know it, an hour has gone by. If you’ve ever been to a casino, you probably know that they are...

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