Tag: book marketing tips for authors

Book Marketing: The Number One Tip for Staying Motivated

Reading Time: 2 minutesI don’t usually post book marketing inspirational stuff, but I feel like every now and again we could all use a shot in the arm (a little vaccine pun there) of motivation. And a reminder to refocus to help us achieve our goals as a self-published author.So often we peruse social media and think: I’m not doing nearly as well as that author over there. Or: I feel like I’m a failure, my book hasn’t done as well. The truth is, most of us don’t share our failures on social media. Facebook is often a mirror of...

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Book Marketing Plan: Why Audio is the Next Big Thing in Book Promotion

Reading Time: 4 minutesWhatever your book marketing plan was for the past year, I can guarantee you that 2020 tossed a lot of unexpected elements your way. But one of the odd benefits of the pandemic was the ability to attend events all over the world – from the comfort of your living room or office. Zoom, of course, was the star for much of the year, and while video will always be a big player, audio is seeing somewhat of a golden era boom. Think podcasts, in particular, and now the new app everyone seems to be talking about:...

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