Tag: book promotion

Podcast for Authors: Hiring a Book Marketing Company With Less Risk

Reading Time: 2 minutes Hiring a book marketing company is a terrific idea and can be money well spent – that’s why we dedicated this podcast for authors to helping you sort through your options. But first you have to know what you want, and how to get it. We take a deep dive into the many available options and show you that by following some simple strategies, you can turn a potential unplanned nightmare into a truly substantial collaboration. A lot of authors hire firms, and for various reasons, their expectations just flat-out weren’t met. Either their firm didn’t...

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Book Promotion Services: Which Ones Are Right for You?

Reading Time: 2 minutesThere are a lot of book promotion services out, and choosing the right ones are just as important as writing a good book. We all want to see our books sell, but I’ve seen many talented authors with fantastic books fail. They just weren’t organized or realistic about their marketing plan. So if you’re considering investing in book promotion services, here are a few things you should ask yourself: What can you do yourself really well, and what do you realistically need to hire out? Do the book promotion services you’re considering offer clear deliverables and guarantees?...

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Keying into Diversity and Trending Topics: How to get publicity for your book

Reading Time: 4 minutesWhen you’re writing fiction, incorporating trending topics, or creating diverse characters – is always such a great idea. But how you get publicity for your book is another matter entirely. Too often I see authors launching their books, very proud of the topic they’re addressing or the characters they’ve included – but with very little thought paid to how this will play out with the readers. Right now, in particular, there’s a big need for diversity in fiction. Even though a lot of industry publications say that “we’re there” – meaning we have lots of diversity in...

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5 Make or Break Success Strategies: How to Market Your Self-Published Book

Reading Time: 2 minutesSo much goes into a successful book release, well beyond writing a good book. So, I’ve pulled together a short list of ideas for how to market your self-published book release that will really help you determine if you’re set up for success, or if you need to take a closer look at your approach. I always tell authors that you want to take advantage of every opportunity to have the best chance of competing with all the other titles out there. And at the end of the day, it’s about convincing people in your reader market...

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How to Sell Self-Published Books without Amazon: One Author’s Experience

Reading Time: 6 minutesI talk to a lot of authors at events, in coaching sessions, even to some who reach out to work with us, who want to know how to sell self-published books without bowing down to the Amazon beast. And I get it. Even though I’m a big proponent of figuring out how to work with Amazon, as opposed to eschewing the site altogether, I’m a bigger fan of education – and helping authors make educated and strategic decisions that are right for them. So, when I found an article by Andrew Couldwell, I thought it had a...

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Promoting a Book on Amazon: Boost your Backlist

Reading Time: 4 minutesIt’s easy to overlook your prior books, but Amazon is a bit unforgiving – so when it comes to promoting a book on Amazon, remember that everything matters. And I do mean everything. Amazon vs. Google In many respects, promoting a book on Amazon is very similar to Google in terms of ranking. So why does this matter for prior books? It matters because everything factors into your Amazon presence. Amazon’s Relevancy Score Google assigns a relevancy score to every single website. If your website isn’t up to par, or you aren’t getting engagement, Google demotes your...

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7 Of The Best Book Marketing Strategies: Great Advice from Neil Patel

Reading Time: 12 minutesI love this little gem of a post by the ever-awesome Neil Patel discussing some of the best book marketing strategies. I have been reading Neil’s stuff for years and if you aren’t familiar with him, this post is a great way to get to know both his breadth of knowledge and his accessible writing style. And after you finish this post, take a minute to peruse some of his awesome content on all things search engine optimization, keywords and creating great websites! How to Market a Book: 7 Strategies By: Neil Patel It might feel like...

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Book Marketing and Publicity: Why Writers Conferences are Crucial to your Author Success

Reading Time: 5 minutesI’m a big fan of author education, and there’s no better way to further your book marketing and publicity success than taking a class or two. But even better than that is a chance to immerse yourself in your industry via a writers conference! With writers conferences finally returning to in person, now is a good time to start planning your next event. And though I loved that many of these events still happened virtually, there’s nothing like meeting other writers and industry professionals in person. Sadly, many authors attend writers conferences for the wrong reasons. I...

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Infographic: Street Teams vs. Superfans and Boosting Your Book Publicity

Reading Time: 2 minutesPersonal recommendations are the biggest sales generator — not just for books but most things. Think about the last time you heard a friend tell you that something was an excellent product, or a book or kitchen widget. You probably went onto Amazon or wherever you shop online and looked. I’d even be willing to bet that you purchased it, too. A personal recommendation is the best and most powerful book publicity strategy you can have. Superfans and street teams are created with this strategy in mind! By creating a team of loyal readers, you increase the...

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Carol Michel Discusses How to Market Your Book Without Social Media

Reading Time: 6 minutesI absolutely wanted to share this article on how to market your book without social media because first off, I think it’s very brave. But also, it’s a dilemma we all face. We have a finite amount of time to do all the things and social media sucks up a lot of those “things” as we know. Even more startling was how long a post actually “lives” on social media (you’ll see what I mean farther down the page in this article). I think leaning less on social media for exposure is really smart and I hope...

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