Tag: how to market a book

Book Marketing Plan: Why Audio is the Next Big Thing in Book Promotion

Reading Time: 4 minutesWhatever your book marketing plan was for the past year, I can guarantee you that 2020 tossed a lot of unexpected elements your way. But one of the odd benefits of the pandemic was the ability to attend events all over the world – from the comfort of your living room or office. Zoom, of course, was the star for much of the year, and while video will always be a big player, audio is seeing somewhat of a golden era boom. Think podcasts, in particular, and now the new app everyone seems to be talking about:...

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How to Market a Book While Keeping up With Amazon’s Recent Changes

Reading Time: 3 minutesHow to Market a Book While Keeping up With Amazon’s Recent Changes is a recap of “Changes to Amazon That Affect Your Search and Keyword Choices,” a recent episode on our Book Marketing Tips & Author Success podcast.We delve deeper into our discussion about this important topic for authors trying to figure out the ins and outs of marketing self-published books on Amazon, so be sure to download and listen to the show for all the details, recommendations, and considerations! Amazon is constantly changing and evolving – which can be good. Unless you are trying to sort...

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Book Marketing Plan: Your Book Promotion Mindset

Reading Time: 8 minutesSomething we rarely talk about when it comes to your book marketing plan, is our mindset. And I’m not talking about the power of positive thinking (though there’s that) or setting long and short-term goals (though that’s great, too). But rather I’m speaking about how you approach your book marketing – mentally. And by mentally, I mean all the facets that are key to your success, as well as those things that help you manage your mental energy when it comes to marketing a book. Because book publishing is awesome, but it’s a long haul. So being...

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