Tag: how to market a book

Podcast for Authors: Hiring a Book Marketing Company With Less Risk

Reading Time: 2 minutes Hiring a book marketing company is a terrific idea and can be money well spent – that’s why we dedicated this podcast for authors to helping you sort through your options. But first you have to know what you want, and how to get it. We take a deep dive into the many available options and show you that by following some simple strategies, you can turn a potential unplanned nightmare into a truly substantial collaboration. A lot of authors hire firms, and for various reasons, their expectations just flat-out weren’t met. Either their firm didn’t...

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NY Book Editors Blog – Free Marketing Tools for Book Promotion on Amazon

Reading Time: 6 minutesEvery author considering self-publishing their book needs to know how to use free marketing tools for book promotion on Amazon. Yes, free! Amazon isn’t just this monstrous platform for simply buying and selling goods. It packs a solid punch when it comes to marketing and promotion tools that really work, and we’ve been saying this for years! What’s more, if these tools for book promotion on Amazon are used correctly, the potential for increasing a book’s exposure is incredible. Using these tools for book promotion on Amazon is absolutely essential! The NY Book Editors blog on how...

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Book Promotion Services: Which Ones Are Right for You?

Reading Time: 2 minutesThere are a lot of book promotion services out, and choosing the right ones are just as important as writing a good book. We all want to see our books sell, but I’ve seen many talented authors with fantastic books fail. They just weren’t organized or realistic about their marketing plan. So if you’re considering investing in book promotion services, here are a few things you should ask yourself: What can you do yourself really well, and what do you realistically need to hire out? Do the book promotion services you’re considering offer clear deliverables and guarantees?...

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Keying into Diversity and Trending Topics: How to get publicity for your book

Reading Time: 4 minutesWhen you’re writing fiction, incorporating trending topics, or creating diverse characters – is always such a great idea. But how you get publicity for your book is another matter entirely. Too often I see authors launching their books, very proud of the topic they’re addressing or the characters they’ve included – but with very little thought paid to how this will play out with the readers. Right now, in particular, there’s a big need for diversity in fiction. Even though a lot of industry publications say that “we’re there” – meaning we have lots of diversity in...

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Marketing Strategies for Children’s Books: A Book Marketing Podcast

Reading Time: 2 minutes After Amy volunteered at her kids’ annual book fair, she gained so much great real-world insight that she and Penny just had to do a book marketing podcast episode dedicated to the children’s book market and its authors. Here are a couple tips to get you started! Marketing Strategy #1 Kids love pictures. Kids love color. Amy was thrilled to learn that kids of all ages decide what books to buy based on the book’s cover! Amy and Penny have been talking about children’s book marketing strategies a lot when working with authors, and first impressions...

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The Key to Successful Book Marketing Is Making Genuine Connections

Reading Time: 2 minutesWant to know the key to successful book marketing for self-published authors? A strong understanding and connection to your readers. It’s surprising how many authors start marketing their books without knowing who they are writing them for. If you’re writing fiction, this is particularly important because there are subgenres and tropes that can make or break your book. You want to ensure you are reaching out to the correct people and not wasting your time in places your readers don’t visit often.   Even worse, I’ve spoken to authors who don’t know their genre or have written for...

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Carol Michel Discusses How to Market Your Book Without Social Media

Reading Time: 6 minutesI absolutely wanted to share this article on how to market your book without social media because first off, I think it’s very brave. But also, it’s a dilemma we all face. We have a finite amount of time to do all the things and social media sucks up a lot of those “things” as we know. Even more startling was how long a post actually “lives” on social media (you’ll see what I mean farther down the page in this article). I think leaning less on social media for exposure is really smart and I hope...

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How to Market Your Book: 9 Tips You Need to Know For Your First Book

Reading Time: 5 minutesExperts often say that book marketing gets easier the longer you do it – and this isn’t necessarily an untrue statement. But what if you’re just starting out? “How to Market Your First Book” was a post I found a while back and loved – it really hit all the high notes. But even the best posts about how to market your book often leave something out (I’ve been guilty of that myself) and with the ever-changing world of book publicity, things move quickly. So let’s dig into this topic and see what’s still relevant, what’s changed,...

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Infographic: Build Your Author Brand From Scratch With These 5 Questions

Reading Time: 3 minutesI get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and speaking, just to name a few. This probably sounds intimidating, especially if you don’t know where to start. But, trust me, the best place to start is with you. Our author brands are made up of things we love and what we love to do, and a solid brand is a combination of what you...

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Clever Ideas for Promoting a Book with Bonus Content

Reading Time: 3 minutesHave you ever considered using bonus content if you’ve been mulling over getting more creative with your ideas for promoting a book? Bonus content is literally one of the most underutilized strategies when determining how to market a self-published (or traditionally published) book, especially when you’re trying to be mindful of your budget or trying to support the work you hired a book marketing company to do. But bonus content is often straightforward, and, in many cases, you already have everything you need to make this strategy work for you. Let’s dig into some ideas for promoting...

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