Tag: marketing for indie authors

Book Marketing Plan: Why Audio is the Next Big Thing in Book Promotion

Reading Time: 4 minutesWhatever your book marketing plan was for the past year, I can guarantee you that 2020 tossed a lot of unexpected elements your way. But one of the odd benefits of the pandemic was the ability to attend events all over the world – from the comfort of your living room or office. Zoom, of course, was the star for much of the year, and while video will always be a big player, audio is seeing somewhat of a golden era boom. Think podcasts, in particular, and now the new app everyone seems to be talking about:...

Continue Reading →

How to Sell Books by Strategically Engaging Readers (Infographic)

Reading Time: < 1 minuteIt’s one thing to write and publish a book, but figuring out how to sell books is a whole different ballgame.Reader engagement is what gives you longevity and it should be the driver for all of your book marketing. That is if your goal is to determine how to sell books along the way. But I’ll be honest, it’s also really hard, especially when you’re just starting out. So I’ve collected a few tips to inspire you, but really the key to book marketing isn’t doing everything, it’s doing what works for your genre and your...

Continue Reading →

5 Essential Book Marketing Strategies for Mystery Authors (Infographic)

Reading Time: < 1 minuteDo you feel like you need to improve your book marketing strategies? How big of a role does your author brand play in selling books? As a mystery author, you’ve taken on the challenge of giving people a level of excitement that they definitely don’t normally get in their everyday lives. But with that also comes a pretty intense responsibility to hold their attention and deliver something truly unique, and if we’re being honest, often mind-blowing.No pressure, right? But you can make some lucrative upgrades to your book marketing strategies to better prepare yourself. This will ensure...

Continue Reading →

How to Improve Your Author Platform With a Successful Newsletter

Reading Time: 4 minutesHow to Improve Your Author Platform With a Successful Newsletter is a recap of “How to Create and Maintain a Successful Newsletter,” a recent episode on our Book Marketing Tips & Author Success podcast.We delve deeper into our discussion about this important topic for authors trying to figure out the ins and outs of marketing self-published books and building their author platform, so be sure to download and listen to the show for all the details, recommendations, and considerations! One of the challenges when establishing your author platform, especially when you are self-published, is growing your followers....

Continue Reading →